Mint Trading appointed as exclusive distributor of Aiptek products
Sydney, Australia, 14/07/08: Mint Trading Pty Limited, subsidiary of listed portable technology company Mint Wireless Limited (ASX:MNW), today announced its appointment as the exclusive distributor of the Aiptek range of digital video cameras, graphics tablets and digital photo frames in Australia and New Zealand.
Taiwan-based Aiptek International is sixth in the United States market for sales of digital video cameras and has a significant global presence. Aiptek products are currently sold through well-known online and retail outlets (such as Walmart, Carrefour and Amazon) across Europe, North America and Asia.
Key products include:
Digital Video Cameras - A range of high definition and full definition cameras. The smallest and most affordable in the Australian and New Zealand markets.
Graphics Tablets - Mint will distribute the feature-rich Aiptek graphics tablets for designers / hobbyists at significantly lower cost than the leading provider.
Digital photo frames - LCD photo frames for displaying animated images and video files - a rapidly growing market in Australia and New Zealand.
Mint Wireless' CEO, Alex Teoh, said that the distribution agreement with Aiptek will ensure Mint Trading captures a greater share of the booming and margin-rich - market for innovative digital devices in Australia and New Zealand.
"In today's consumer technology landscape, affordable quality reigns supreme, and the calibre and competitive pricing of the Aiptek products presents an opportunity for Mint to grow a strong presence in the market.
Mint is confident that the global uptake of Aiptek products is a precursor to a strong local sales performance. The Aiptek range enables us to bring more value, with unique products, to our existing customers and distribution channels, and it also opens up new markets with major consumer electronics retailers," Mr. Teoh said
Aiptek's Director, Willis Huang, said: "The distribution agreement with Mint follows our strong performance in North America and Europe, so we are confident that Mint will leverage their existing distribution channels to build a strong national presence and tap into the mass-market for keenly priced and high quality digital products."
About Mint Wireless Limited (ASX code: MNW)
Mint Wireless Limited focuses on the provision of mobile payment solutions and portable data storage devices.
The Mint portable payment and invoicing system is a software application for Microsoft Windows or BlackBerry smartphones and includes a pocket-sized printer and card reader. Anyone who needs to receive payment out of the office can accept credit cards (and other payment types), process credit card transactions, print an invoice on the spot and download (from their mint online administration tool) all transactions into their accounting software (i.e. MYOB or QuickBooks).
Mint Wireless Limited also owns the Australian and New Zealand exclusive distribution rights to an innovative range of flash memory products sold under the Tomato Flash brand name.
About Aiptek International Inc.
AIPTEK International Inc(www.aiptek.com.tw) is a leading company for pocket-sized digital video camcorders(DV) and related digital imaging products. Aiptek devotes its efforts to bring advanced technology to consumers all over the world with affordable price tags. This company is also known for its innovations which includes the world's first pen-type camera, first pocket-sized DV, first DPF(digital photo frame) that takes pictures, first cell-phone-sized projector, etc. Aiptek is now the 6th camcorder brand in the US market according to NPD research group in USA.
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For more information contact:
Alex Teoh
+61 2 8752 7805
Chief Executive Officer Mint Wireless